The iconic existence of signature brands doesn't mean it champions the eye of the consumers to how their logos look good and looks like. It is the quality, deep history, good start and austere roots that gave rise to many famous institutions that produces the distinct brands.
Weeks ago, I was asked by my college dear friends to come up with a business logo for their firm which they already applied for the permits in DTI (Department of Trade and Industry) and is already approved for operations. When I was in the process of digesting ideas I was in the mall heading my way home and then I tried bothering taking my time sneaking over the gadgets department for some design inspiration. And then I noticed the same denominators-simple, direct and no too much details. So, I made it a try.